Editorial Independence
—— ETHICAL STANDARDS
Who runs it,
and the rules it keeps.
Chureeda is run and funded by Choisys,
which distributes animal nutrition and care products in Korea.
These are the rules we edit by.
Six editorial rules
—— THE FIREWALL
01
Choisys edits. The evidence decides.
Choisys runs Chureeda and edits every case. Whether a case publishes depends on the evidence, not on which product it involves.
02
Brands we carry are flagged.
Any case that involves a product Choisys distributes says so on the case in the disclosure line.
03
Bad news publishes too.
A negative result about a brand we carry publishes on the same terms as any other case.
04
No paid placement
No supplier, including ours, can pay to add, rank, feature or remove a case.
05
Contacts stay out of sales.
Contributor and member details are never passed to Choisys sales, and never used for marketing.
06
Contributors declare too.
Anyone who stands to gain from a practice being adopted says so. It's printed on the case.
If a case involves any of these products, it says so on the case. Negative results about them publish on the same terms. Editorial independence →
Sales territory
—— SCOPE
Choisys sells
only in South Korea
Cases come from anywhere
Choisys operates only in Korea. A case from any country publishes on the same terms as one from Korea, whether or not the products it involves are sold here.
What You'll See on a Case
—— TRANSPARENCY
The interest is printed
where you read.
Not in a footnote. On the case, next to the result.
DECLARED
INTEREST
The diet in this case uses a product distributed in Korea by Choisys, which funds Chureeda.
Thinke we've
broken a rule?
Tell us which case and why. Accepted concerns are corrected on the case, with a note.
© 2026 Choisys. CHUREEDA: Curated practice for zoos and aquaria.
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